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Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

Strategic Management in the Wine Tourism Industry

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the g…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Nina Josefowitz, Stephen R Swallow
The Behavioral Activation Workbook for Depression

People with depression often struggle with low mood, lack of motivation, and feelings of overwhelm that keep them feeling stuck and unable to move forward. Grounded in evidence-based behavioral activation…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 25,43*

David Dunne, Chris Ferguson, Paolo Korre
Redesigning Value

Redesigning Value is an inspiring and practical road map for how leaders can unleash the power of design to deliver new forms of value for organizations and for society.

lieferbar ab 15.3.2025.

Buch

EUR 36,39*

Dan Heath
Reset

"From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working-in systems and processes, organizations and com…

lieferbar ab 21.1.2025.

Buch

EUR 31,90*

Precision Retailing

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 50,51*

Harvard Business Review
HBR Guide to Leading Through Change

Drive transformation. Change is now constant. As a leader, you must serve as interpreter, project manager, cheerleader, and conduit. Plans evolve. Contexts shift. Progress happens in fits and starts. Thro…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 22,44*

Julia Puaschunder
Advances in Behavioral Economics and Finance Leadership

Contributions to Economics

This book explores human decision-making heuristics. The monograph studies how nudging and winking can help citizens to make rational choices and governments to create choice architectures that aid in sta…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Mary Waller, Seth Kaplan
Crisis-Ready Teams

"Crisis-Ready Teams explains how any team, and any team leader, in any industry or sector, can prepare in advance, to manage crises that suddenly pull people together to address high-magnitude events that…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 37,90*

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar ab 19.11.2024.

Buch

EUR 34,89*

Tongu Wu
Play to Submission

"This book shows the workplace culture of the engineering department of a prominent tech firm, in particular how the firm uses games to promote productivity and buy-in. Despite high demand for their uniqu…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 121,25*

The Economics of Professional Road Cycling

Sports Economics, Management and Policy -Band 19

This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organi…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 153,32*

Olga R. Chiriac
The Foreign Policy of the Russian Federation

This distinctive book deconstructs the foundational elements of Russian foreign policy from a Russian perspective and with references to Russian sources, rather than the typical Western perspective. The a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 125,17*

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